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I remember all too well the frustration I felt when I was a bride, recognising how absolutely removed the bridal world was from fashion. Never had it been more clear that bridal had manifested into a fast-food type of commercial industry, where the 'choices' you had were exclusively limited to what shape you wanted, the neckline and finally, fabric: would that be silk, fake silk or lace? Oh, and did you want any fries (I mean a veil) with that?